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How Is Digital Marketing Like Basketball?

So I was watching the 2013 NBA Eastern Conference Finals game 7 between Miami Heat and Indiana Pacers. While making note of the dozens of different ways that the lackluster Pacers were taken to the...

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It’s Not About Marketing

In a recent post, I took a short foray into the world of clumsy analogies by comparing the team work qualities (and necessities) of basketball and digital marketing. In an even earlier post, I made the...

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An Optimized Haiku

Dear client, search engine Optimization for you? Or perhaps – donuts? The Web, I’m afraid, Is a pretty sticky maze. And you’re the trapped fly. We tell you we’ll help, But you will not believe us. You...

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